Hi, I’m Ras! a New York based designer & director.
In my current role as Global Head of Brand Design at Spotify, I do... well a lot of things, but to put it in a simple sentence, I oversee all brand and marketing design-work globally.
After 15+ years of working as a designer and art director, I’ve shifted my focus into building and leading design teams. I believe in a hands-on approach to create a rapport with my team and a flow of communication that enables me to lead by example. The ambition is to inspire & direct impactful and engaging design while giving designers a platform to create career defining-work.
Originally from Sweden, growing up I was largely inspired by the creativity of skateboard culture. While experiencing the birth of home computers as we know it today, I fell in love with digital mediums as a way of expression. Back then, without the endless supplies of templates and tutorials, the only way to learn was through hours and hours of exploration. I spent many sleepless nights learning design applications and exercising my knowledge by creating a multitude of different designs. All those years of exploring programs and design techniques helped developed the solid foundation I’m still standing on today.
Since graduating from Hyper-Island in 2007 I’ve worked across an array of design jobs ranging from branding, art direction, webdesign and animation.
For more information, I recently did this podcast talking about my journey as a designer.
Highlighted Work ︎
Client Experience ︎
Nike, Spotify, Google, Youtube, Sony Picture, National Geographic, Target, Wallmart , Mastercard, Samsung + more.
Features & Publicity ︎
Creative Review, Behance, Adage, Adweek, Billboard, Advanced Photoshop Magazine, COMPLEX, Hypebeast The Verge, FADER, Vouge, Fast Company, DigitalArts, Creativity Online, Pitchfork, Paper Magazine, NBC News, Elle + more.
Cannes Lions ︎ 4 Gold / 3 Silver / 12 Bronze / 17 Shortlist
One Show ︎ 9 Gold / 8 Silver / 4 Bronze / 16 Merit
D&AD ︎ 1 Graphite Pencil / 5 Wood Pencils / 4 Yellow Pencils
Art Directors Club ︎ 6 Gold / 5 Silver / 7 Bronze / 13 Shortlist
ADC Tomorrow Awards ︎ 1 Gold
Webbys ︎ 2 Winner / 6 People’s Voice / 8 Finalist
Clios ︎ 6 Gold / 7 Silver / 3 Bronze
The FWA ︎ 6 FOTD
Awwwards ︎ 6 SOTD
OBIE Awards ︎ 1 Platinum / 2 Gold / 1 Silver
Recent Talks / Judging ︎
2020 Meet the Creatives NY ︎ Podcast Interview
2019 Digital Design Days Milano ︎ Presenter
2018 One Show 2018 ︎ Jury / Design Category
Ateljé 71 2014—2016
Big Spaceship 2006—2007